PixSocial Media Image Sizes: Complete Guide for 2026
Getting your social media image sizes wrong means cropped logos, blurry profile photos, and posts that look amateur before anyone reads a word. Each platform has its own dimension requirements, and they change often enough that last year's cheat sheet might already be outdated.
This guide collects every image dimension for every major platform in one place. Bookmark it, use it when you need it, and skip to the platform section for the full breakdown — or jump straight to the master table below.
Need to hit an exact size fast? Pixotter's resize tool handles it in seconds — no upload, no account, no watermark.
Social Media Image Sizes Master Table
Every platform, every image type, one table. Copy what you need.
| Platform | Image Type | Dimensions (px) | Aspect Ratio |
|---|---|---|---|
| Feed post (portrait) | 1080 x 1350 | 4:5 | |
| Feed post (square) | 1080 x 1080 | 1:1 | |
| Story / Reel cover | 1080 x 1920 | 9:16 | |
| Profile picture | 320 x 320 | 1:1 | |
| Carousel slide | 1080 x 1350 | 4:5 | |
| Shared image post | 1200 x 630 | 1.91:1 | |
| Cover photo | 820 x 312 | ~2.63:1 | |
| Story | 1080 x 1920 | 9:16 | |
| Profile photo | 320 x 320 | 1:1 | |
| Event cover | 1920 x 1005 | 1.91:1 | |
| X (Twitter) | In-stream photo | 1200 x 675 | 16:9 |
| X (Twitter) | Header image | 1500 x 500 | 3:1 |
| X (Twitter) | Profile photo | 400 x 400 | 1:1 |
| X (Twitter) | Card image | 1200 x 628 | 1.91:1 |
| Post image | 1200 x 627 | 1.91:1 | |
| Profile banner | 1584 x 396 | 4:1 | |
| Profile photo | 400 x 400 | 1:1 | |
| Article cover | 1200 x 644 | ~1.86:1 | |
| TikTok | Profile photo | 200 x 200 (min) | 1:1 |
| TikTok | Video cover | 1080 x 1920 | 9:16 |
| Standard pin | 1000 x 1500 | 2:3 | |
| Profile photo | 165 x 165 | 1:1 | |
| YouTube | Thumbnail | 1280 x 720 | 16:9 |
| YouTube | Channel banner | 2560 x 1440 | 16:9 |
| YouTube | Profile picture | 800 x 800 | 1:1 |
| Discord | Avatar | 128 x 128 | 1:1 |
| Discord | Server icon | 512 x 512 | 1:1 |
| Discord | Server banner | 960 x 540 | 16:9 |
| Subreddit banner | 4000 x 128 | 31.25:1 | |
| Profile picture | 256 x 256 | 1:1 | |
| Profile picture | 640 x 640 | 1:1 | |
| Status image | 1080 x 1920 | 9:16 | |
| Shopify | Product image | 2048 x 2048 | 1:1 |
| Shopify | Hero banner | 1920 x 1080 | 16:9 |
| Etsy | Listing photo | 2000 x 2000 | 1:1 |
| Etsy | Big banner | 3360 x 840 | 4:1 |
Each section below goes deeper into a specific platform with file size limits, format requirements, and tips for avoiding common cropping mistakes.
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Instagram Image Sizes
Instagram renders all images at 1080px wide. Upload anything smaller and Instagram upscales it, which softens the image noticeably.
| Placement | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Feed post (portrait) | 1080 x 1350 | 4:5 | 8 MB |
| Feed post (square) | 1080 x 1080 | 1:1 | 8 MB |
| Feed post (landscape) | 1080 x 566 | 1.91:1 | 8 MB |
| Story | 1080 x 1920 | 9:16 | 30 MB |
| Reel cover | 1080 x 1920 | 9:16 | — |
| Carousel slide | 1080 x 1080 or 1080 x 1350 | 1:1 or 4:5 | 8 MB |
| Profile picture | 320 x 320 (min) | 1:1 (circular) | — |
Default to 4:5 portrait for feed posts. It takes up ~35% more screen space than landscape, which translates directly into higher engagement. The first slide in a carousel sets the aspect ratio for every other slide — plan accordingly.
For the full breakdown with safe zones, ad sizes, and carousel strategies, read the complete Instagram image size guide.
Facebook Image Sizes
Facebook displays different crops on desktop and mobile, so always upload at the largest recommended resolution and let Facebook scale down.
| Image Type | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Shared image post | 1200 x 630 | 1.91:1 | 30 MB |
| Cover photo | 820 x 312 (desktop) | ~2.63:1 | 15 MB |
| Story | 1080 x 1920 | 9:16 | 30 MB |
| Profile photo | 320 x 320 | 1:1 | 15 MB |
| Event cover | 1920 x 1005 | 1.91:1 | 15 MB |
| Group cover | 1640 x 856 | 1.91:1 | 15 MB |
| Shared link preview | 1200 x 628 | 1.91:1 | 8 MB |
Cover photo gotcha: The mobile view crops roughly 90px from each side of the desktop image. Keep logos and text inside a centered 640 x 312 px safe zone.
Detailed specs for every Facebook placement, including ad formats: Facebook image size guide. Need to resize a specific image for Facebook? See how to resize images for Facebook.
Twitter/X Image Sizes
X rebranded, but the image specs stayed the same. Profile photos display as circles, headers stretch across the full profile width, and in-feed images crop to 16:9 by default.
| Image Type | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| In-stream photo | 1200 x 675 | 16:9 | 5 MB |
| Header image | 1500 x 500 | 3:1 | 5 MB |
| Profile photo | 400 x 400 | 1:1 | 2 MB |
| Card image | 1200 x 628 | 1.91:1 | 5 MB |
| 2-image layout (each) | 700 x 800 | 7:8 | 5 MB |
Multi-image posts use different crops. A single image shows as 16:9. Two images each show as 7:8 (portrait). Three images show one large 7:8 and two smaller. Prepare your images for the specific layout you intend to use.
Full specs including multi-image grids and GIF requirements: Twitter/X image size guide.
LinkedIn Image Sizes
LinkedIn is the strictest about blurry or poorly cropped images — a pixelated profile banner on a professional network makes a bad first impression. Upload at the exact recommended resolution.
| Image Type | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Post image (landscape) | 1200 x 627 | ~1.91:1 | 10 MB |
| Post image (square) | 1080 x 1080 | 1:1 | 10 MB |
| Personal profile banner | 1584 x 396 | 4:1 | 8 MB |
| Company page cover | 1128 x 191 | ~5.9:1 | 8 MB |
| Profile photo | 400 x 400 | 1:1 (circular) | 8 MB |
| Article cover | 1200 x 644 | ~1.86:1 | 10 MB |
| Event cover | 1600 x 900 | 16:9 | 10 MB |
The banner is the most visible real estate on your profile. Use 1584 x 396 for personal profiles — company page covers are a completely different size (1128 x 191). Do not reuse one for the other.
Need to check your image's aspect ratio before uploading? Use the image aspect ratio calculator. For the full LinkedIn spec breakdown: LinkedIn banner size guide.
TikTok Image Sizes
TikTok is primarily video, but images still matter for profile photos, video thumbnails, and the cover images that display on your profile grid.
| Asset | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Profile photo | 200 x 200 (min) | 1:1 | 5 MB |
| Video thumbnail / cover | 1080 x 1920 | 9:16 | 5 MB |
| In-Feed ad image | 1200 x 628 or 640 x 640 | 1.91:1 or 1:1 | 500 KB |
| Branded Effect thumbnail | 162 x 162 | 1:1 | 1 MB |
Video covers crop to a square on your profile grid. Upload at 1080 x 1920 but place key visual elements in the center 1080 x 1080 area so they remain visible when TikTok crops the grid view.
Complete TikTok specs including ad formats: TikTok image size guide.
Pinterest Image Sizes
Pinterest is a visual search engine — image dimensions directly affect how much real estate your pin gets in the feed and how it performs in search results.
| Format | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Standard pin | 1000 x 1500 | 2:3 | 20 MB |
| Idea Pin | 1080 x 1920 | 9:16 | 20 MB |
| Profile photo | 165 x 165 (display) | 1:1 | 10 MB |
| Board cover | 222 x 150 (display) | 16:9 | 10 MB |
2:3 is the golden ratio for Pinterest. Taller pins (like 1000 x 2100) used to get more feed space, but Pinterest now truncates anything beyond 2:3 with a "Show more" tap. Stick to 1000 x 1500 for maximum visibility without truncation.
Full breakdown with ad specs and Idea Pin details: Pinterest image size guide.
YouTube Image Sizes
YouTube thumbnails are the single most important image for any creator — they directly drive click-through rate. But channel banners, profile pictures, and end screens also have strict requirements.
| Element | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Thumbnail | 1280 x 720 | 16:9 | 2 MB |
| Channel banner | 2560 x 1440 | 16:9 | 6 MB |
| Profile picture | 800 x 800 | 1:1 | — |
| End screen element | 1280 x 720 | 16:9 | — |
| Watermark | 150 x 150 | 1:1 | 1 MB |
Channel banner safe zone: 1546 x 423 px (center). YouTube displays different crops on TV, desktop, tablet, and mobile. Everything outside the center safe zone gets cropped on smaller screens. Design your banner so logos and text stay within that area.
Thumbnails under 640px wide get rejected. Even with the correct 16:9 ratio, YouTube requires a minimum 640px width. Go with 1280 x 720 every time.
Complete spec plus thumbnail design tips: YouTube thumbnail size guide.
Discord Image Sizes
Discord compresses and crops images aggressively. Getting dimensions right prevents blurry avatars and cropped banners.
| Element | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Profile avatar | 128 x 128 | 1:1 | 8 MB |
| Profile banner | 600 x 240 | 5:2 | 10 MB |
| Server icon | 512 x 512 | 1:1 | 8 MB |
| Server banner | 960 x 540 | 16:9 | 8 MB |
| Custom emoji | 128 x 128 | 1:1 | 256 KB |
| Sticker | 320 x 320 | 1:1 | 512 KB |
Animated avatars and server icons require Nitro or server boost. GIF uploads are accepted but only animate if the user has Nitro (avatars) or the server is Boost Level 1+ (server icons). Without these, the first frame displays as a static image.
Full Discord specs including invite splash and role icons: Discord image size guide.
Reddit Image Sizes
Reddit has different display modes across old Reddit, new Reddit, and mobile — each crops banners differently. The new Reddit banner is extremely wide and narrow.
| Image Type | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Subreddit banner (new Reddit) | 4000 x 128 | 31.25:1 | 5 MB |
| Subreddit banner (old Reddit) | 1920 x 384 | 5:1 | 500 KB |
| Mobile banner | 1600 x 480 | 10:3 | 5 MB |
| Profile picture | 256 x 256 | 1:1 | 5 MB |
| Community icon | 256 x 256 | 1:1 | 256 KB |
| Post image | Flexible | Flexible | 20 MB |
The new Reddit banner (4000 x 128) is notoriously difficult to design for. It is essentially a thin strip. Use a simple pattern, gradient, or minimal text — detailed artwork gets lost at that aspect ratio.
Complete Reddit specs with old vs. new Reddit comparison: Reddit banner size guide.
WhatsApp Image Sizes
WhatsApp compresses every image you send — a 5 MB photo arrives as a ~100 KB blur. Optimizing before you send gives you control over what gets preserved.
| Image Type | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Profile picture | 640 x 640 | 1:1 | ~2 MB |
| Status image | 1080 x 1920 | 9:16 | 16 MB |
| Chat image | 1600 x 900 | 16:9 | 16 MB (compressed to ~100 KB) |
| Group icon | 640 x 640 | 1:1 | ~2 MB |
| Channel cover | 1280 x 720 | 16:9 | 5 MB |
Pro tip: Send images as documents (attach > document) instead of photos to bypass WhatsApp's compression. The recipient gets the original file at full quality.
All WhatsApp image specs with compression workarounds: WhatsApp image size guide.
Shopify & Etsy Image Sizes
E-commerce image quality directly impacts conversion rates. Every 100ms of extra load time from oversized images costs roughly 1% in conversions.
Shopify
| Image Type | Dimensions (px) | Aspect Ratio | Target File Size |
|---|---|---|---|
| Product image | 2048 x 2048 | 1:1 | Under 200 KB |
| Collection image | 1024 x 1024 | 1:1 | Under 400 KB |
| Hero banner | 1920 x 1080 | 16:9 | Under 500 KB |
| Logo | 450 x 250 | Variable | Under 50 KB |
| Blog featured image | 1200 x 628 | 1.91:1 | Under 300 KB |
Full Shopify specs with optimization workflow: Shopify image size guide.
Etsy
| Image Type | Dimensions (px) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Listing photo | 2000 x 2000 | 1:1 or 5:4 | 1 MB per photo |
| Shop icon | 500 x 500 | 1:1 | 1 MB |
| Big banner | 3360 x 840 | 4:1 | 2 MB |
| Mini banner | 1200 x 300 | 4:1 | 2 MB |
Etsy allows up to 10 photos per listing. Use all 10 — listings with more photos rank higher in Etsy search.
Complete Etsy specs with product photography tips: Etsy image size guide.
How to Resize for Any Platform
You have an image. You need it at 1080 x 1350 for Instagram, 1200 x 630 for Facebook, and 1000 x 1500 for Pinterest. Here is how to do all three in under a minute.
Step 1: Open Pixotter's resize tool and drop your image. Everything runs in your browser — your image never leaves your device.
Step 2: Enter the target dimensions. For an Instagram feed post, that is 1080 width and 1350 height. Lock the aspect ratio if you want proportional scaling, or unlock it for an exact crop.
Step 3: Download your resized image. Then change the dimensions and resize again for the next platform.
Step 4: If any platform has a file size limit you are hitting (YouTube's 2 MB thumbnail limit is the usual culprit), compress the image after resizing. Pixotter typically reduces file size by 60-80% with no visible quality loss.
No account. No upload to a server. No watermark. The whole process takes seconds per image.
FAQ
What is the most common social media image size?
1080 x 1080 pixels (1:1 square) works on more platforms than any other single size. It displays correctly on Instagram, Facebook, LinkedIn, and X without cropping. If you can only prepare one version of an image, make it 1080 x 1080.
Do social media platforms compress my images?
Yes, all of them. Instagram, Facebook, WhatsApp, and X re-compress images on upload to reduce bandwidth. Uploading at the exact recommended resolution (not larger) and in JPG format at 80-85% quality gives the platform less to compress, which usually preserves more detail than uploading an oversized file and letting the platform handle the reduction.
Should I use PNG or JPG for social media?
JPG for photos, PNG for graphics with text or transparency. Social media platforms convert most uploads to JPG anyway, so starting with a well-compressed JPG at 80-85% quality gives you the most control over the final result. Use PNG only when you need transparent backgrounds or pixel-perfect text.
How often do social media image sizes change?
Platforms typically update dimensions 1-2 times per year, usually without announcement. Instagram last changed its supported aspect ratios in 2024. LinkedIn updated its banner specs in early 2025. This guide is current as of April 2026. Bookmark it — we update it whenever platforms change their specs.
What is a safe zone and why does it matter?
A safe zone is the area of an image guaranteed not to be covered by UI elements (buttons, text overlays, navigation bars) or cropped on different devices. Instagram stories, YouTube banners, and Facebook covers all have safe zones. Placing logos or text outside the safe zone means they get partially hidden on some devices.
Can I use one image size for all platforms?
Not perfectly, but 1200 x 630 pixels (1.91:1) is the closest thing to a universal size. It works as-is for Facebook posts, LinkedIn posts, X cards, and link previews across most platforms. It will get cropped on Instagram (which expects 1:1 or 4:5) and Pinterest (which prefers 2:3), so for those platforms you still need a dedicated version.
What file formats do social media platforms accept?
JPG and PNG are universally accepted. Most platforms also accept GIF (though some display only the first frame) and WebP. TikTok and YouTube accept MP4/MOV for video content. HEIC from iPhones is auto-converted to JPG by most platforms, but uploading JPG directly avoids potential quality loss from double conversion.
Dimensions verified as of April 2026. Platforms update image specs periodically — we keep this guide current. For platform-specific deep dives, check our dedicated guides: Instagram, Facebook, X/Twitter, LinkedIn, TikTok, Pinterest, YouTube, Discord, Reddit, WhatsApp, Shopify, Etsy, and email.
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